Ilene Oren started out in the fashion industry working in sales in the junior market. After taking some time off to raise her children, Ilene resumed her sales career focusing on the children's market. What started as a passionate vision in her basement, has turned into one of the hottest tween showrooms in the country. Buyers consider Ilene Oren's showroom a destination for outfitting their stores with the latest fashion trends. Ilene has been recognized by her peers in the industry as being a driving force in the tween market. In June 2005, Children's Business names Ilene 1 of 20 most influential contributors who made a difference and redefined the tween market. In 2007, It's a Kids World crowned Ilene, the "Queen of Tween."